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Keywords are very important to bring the higher rank in any search engine. Keywords are a very important tool in SEO to increase the SERP-Search Engine Results Page of a website.
Using keyword in URL:
When keywords are used in the url, search engines give a priority to these sites since they have relevancy with the content. Also the url is always visible to the reader, if you give a irrelevant words in url reader may get misleaded, So use relevant keywords in the url of your articles.
Keyword in Title:
Using keyword in Title is considered as important as the keyword in url, it is displayed in the title bar of the visitor’s browser. So use relevant keyword in the Title tag, but keep the title as small as possible.
Keyword density:
Use sufficient number of keywords in your content, because the user is going to search for keyword only not your entire content. So use keywords in your content, But also see that you are not stuffing the content with too much of keywords. Too high as well as too low keywords in content are considered as a bad SEO practice.
Anchor text keyword:
Use anchored text keywords, never use click here anchor text, it is considered as a bad SEO practice, so use the keyword as a rich anchor text, here too don’t stuff too many anchor texts.
Heading:
Using keywords in heading is considered as a good practice, The reader who comes to a webpage never start reading from first line, they just have a glance at the headings and block letters from that they get an idea whether they are in the right place or not. So use keywords in the Heading and get noticed.
Keywords in the beginning of article:
Use keywords in the beginning of the article. Whenever a reader reads anything their concentration will be high in the beginning so attract them in the beginning itself. Search engines too give priority for using keywords in the beginning of an aricle.